The Fox That Ran with Emotion: Oscar Sanchez on AI, Intention, and Storytelling
- Ruby Griffiths
- Jul 15
- 2 min read
What did AI enable you to do in your film that would have been impossible—or unimaginable—without it?
Oscar Sanchez: This is a film I couldn’t have made on my own through traditional means. Thanks to AI, I was able to take on every part of the process—from visual development to the soundtrack, which I also created using AI tools. It was all completed in record time, which would’ve been unthinkable otherwise. If you have a solid foundation in photography, editing, cinematic language, and visual composition, AI becomes a powerful ally that multiplies your creative possibilities.

Did your vision for the film change once you started working with AI tools? If so, how?
Oscar Sanchez: More than changing the vision for the film, it changed how I approached making it. I had been experimenting with AI tools for almost a year, and at some point, I asked myself: “Can I really do all of this on my own?” And I decided to try. The project stopped feeling like a distant idea and became something I could execute directly, creatively, and personally.
How did AI shape the emotional tone or atmosphere of your film? Was that an intentional choice or a surprise outcome?
Oscar Sanchez: AI played a key role in shaping the emotional tone. It allowed me to quickly visualize different lighting setups, angles, and textures, which helped fine-tune the mood of each scene. The final tone—calm and melancholic—was intentional from the beginning. I believe storytelling needs direction and purpose. Surprises are welcome if they enhance the story, but strong emotional impact usually comes from deliberate choices.
Were there any limitations with current AI tools that you had to creatively work around?
Oscar Sanchez: Yes—and I think that’s where craftsmanship comes in. Whenever I encountered limitations—like visual details that didn’t quite work—I used Photoshop to correct or adjust them. Having experience with image editing is a huge advantage when working with AI because it allows you to refine what the tool generates instead of relying entirely on raw output.
If you could re-do one part of your film with next-gen AI capabilities, what would you revisit—and why?
Oscar Sanchez: There’s a scene where the fox is running, and for a brief moment, the fur moves in a strange, unnatural way. That small detail breaks the visual flow and realism. With more advanced tools, I’d love to revisit that shot to achieve more organic texture and movement. Also, at that time, character consistency between shots wasn’t as strong as it is now, so that’s another area I’d improve.
What does winning the MetaMorph AI Film Award mean to you, especially at this moment in the evolution of storytelling technology?
Oscar Sanchez: It means a lot. This is my first physical trophy, and it comes at a key moment for AI-driven filmmaking. So many talented people are creating with these tools right now, so winning this award feels like standing out in a very active and competitive space. And receiving it in London—a demanding creative hub—makes it even more meaningful. Today, anyone can tell stories with these resources, but connecting with an audience and receiving recognition proves that we’re creating at a high level.
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